What Is a Unique Selling Proposition (USP) and Why You Need One?

Jay Abraham places great emphasis on a bedrock statement of your company philosophy. Your Unique Selling Proposition “USP” is that distinct, appealing idea that sets your business apart from every other “me too” competitor.

Your entire marketing and operational success should be built upon your Unique Selling Proposition. Your USP may touch any part of the marketing gamut - price, service, quality or exclusivity.

There are many kinds of USP Successes:

1) Some companies position themselves as having the best selection or the broadest array of buying options. Their USP is “broad choice.”

2) Other companies may offer more limited selection, but their USP is “low price” or “low markup.”

3) Another company may decide they don’t want to be known for just price selection, so instead they offer the finest quality at a higher, but still reasonable price. Quality or exclusivity even snob appeal is its USP.

4) Still, another firm may offer a product at reasonable prices, but their distinct selling appeal is that they offer better service, assistance, or installation help.

The following article excerpt comes from: “Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards” (Also known as the famed “Mr. X Book”)

Click here to read more