Direct response marketing brings measurable results. And all at a fraction of the cost of “traditional” marketing methods. If I had to give you a good working definition of direct-response marketing, I’d say it directs your efforts to a qualified audience, using one or more media for the express purpose of soliciting a response by mail, telephone or a personal visit from your customers. Continue reading this post…

Can your business live without advertising? No Company Can Get By Without Advertising! Sometimes, because of expense or inexperience, a new company fails to advertise. No company, large or small, can get by without advertising. If you wish to survive and grow, you must advertise. If you plan to have a truly entrepreneurial, first-rate growth company, advertising will speed you toward that goal. Continue reading this post…

What Is a Unique Selling Proposition (USP) and Why You Need One?

Jay Abraham places great emphasis on a bedrock statement of your company philosophy. Your Unique Selling Proposition “USP” is that distinct, appealing idea that sets your business apart from every other “me too” competitor. Continue reading this post…

When You Educate Your Customers, You’ll See Your Profits Soar. Think about yourself. When you buy or consider buying any item or service – for yourself, your home, your family, as a gift or for your business – you often don’t know as much as you would like about the item. Continue reading this post…

The first thing that Jay Abraham tried to teach me was the value of a customer. I don’t mean the lukewarm, wishy-washy appreciation of customers that most businesses have. I mean the intense insight that it is not new customers, but old customers, who are the key to growth and profitability. Continue reading this post…

Through the Nine Pillars System you’ll learn the greatest money-making secrets and fortune building lessons of the most famous market genius alive today! Continue reading this post…

“The Black Swan: The Impact of the Highly Improbable” by Nassim Nicholas Taleb. Maverick thinker Nassim Nicholas Taleb had an illustrious career on Wall Street before turning his focus to his black swan theory. Not all swans are white, and not all events, no matter what the experts think, are predictable. Taleb shows that black swans, like 9/11, cannot be foreseen and have an immeasurable impact on the world. Continue reading this post…

“The Age of Turbulence: Adventures in a New World” by Alan Greenspan. Alan Greenspan shares the story of his life first simply with an eye toward doing justice to the extraordinary amount of history he has experienced and shaped. But his other goal is to draw readers along the same learning curve he followed, so they accrue a grasp of his own understanding of the underlying dynamics that drive world events. Continue reading this post…

“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath, Dan Heath. Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of “the Mother Teresa Effect”, and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick. Continue reading this post…

“The World Is Flat: A Brief History of the Twenty-first Century”by Thomas L. Friedman. What Friedman means by “flat” is “connected”: the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. Continue reading this post…