The first thing that Jay Abraham tried to teach me was the value of a customer. I don’t mean the lukewarm, wishy-washy appreciation of customers that most businesses have. I mean the intense insight that it is not new customers, but old customers, who are the key to growth and profitability.Your Greatest Asset – Is Your Customers

The company does not exist that fully maximizes the potential inherent in its customer base. In fact, most business owners stubbornly refuse to change their ways when it comes to marketing to their existing clients. They are blind.

Jay Abraham began to pound me incessantly on reselling my customer base. He literally forced me to take steps that led to marketing programs that capitalized on our greatest asset – our customers.

The following article excerpt comes from: “Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards” (Also known as the famed “Mr. X Book”)

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