“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath, Dan Heath. Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a [...]
“The World Is Flat: A Brief History of the Twenty-first Century”by Thomas L. Friedman. What Friedman means by “flat” is “connected”: the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across [...]