Introducing Jay Abraham
Jay Abraham is one of the most successful marketing gurus on the planet. He has significantly increased the business income, wealth and success of over 10,000 clients in more than 400 industries worldwide.
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Customer Acquisition
The average business spends hundreds of thousands of dollars in marketing and advertising to build goodwill and develop loyal customers. The cost of acquiring a customer or a prospect is enormous. Most businesspeople don’t realize it but they are in the customer and prospect generating business. That’s the goal of all marketing. Don’t ever forget [...]
Direct Marketing
Direct response marketing brings measurable results. And all at a fraction of the cost of “traditional” marketing methods. If I had to give you a good working definition of direct-response marketing, I’d say it directs your efforts to a qualified audience, using one or more media for the express purpose of soliciting a response by [...]
Advertising Marketing
Can your business live without advertising? No Company Can Get By Without Advertising! Sometimes, because of expense or inexperience, a new company fails to advertise. No company, large or small, can get by without advertising. If you wish to survive and grow, you must advertise. If you plan to have a truly entrepreneurial, first-rate growth [...]
Unique Selling Proposition
What Is a Unique Selling Proposition (USP) and Why You Need One?
Jay Abraham places great emphasis on a bedrock statement of your company philosophy. Your Unique Selling Proposition “USP” is that distinct, appealing idea that sets your business apart from every other “me too” competitor.
Educate Your Customers
When You Educate Your Customers, You’ll See Your Profits Soar. Think about yourself. When you buy or consider buying any item or service – for yourself, your home, your family, as a gift or for your business – you often don’t know as much as you would like about the item.
Customer Value
The first thing that Jay Abraham tried to teach me was the value of a customer. I don’t mean the lukewarm, wishy-washy appreciation of customers that most businesses have. I mean the intense insight that it is not new customers, but old customers, who are the key to growth and profitability.
Jay Abraham’s 9 Pillars of Business Building
Through the Nine Pillars System you’ll learn the greatest money-making secrets and fortune building lessons of the most famous market genius alive today!
The Black Swan
“The Black Swan: The Impact of the Highly Improbable” by Nassim Nicholas Taleb. Maverick thinker Nassim Nicholas Taleb had an illustrious career on Wall Street before turning his focus to his black swan theory. Not all swans are white, and not all events, no matter what the experts think, are predictable. Taleb shows that black [...]
The Age of Turbulence
“The Age of Turbulence: Adventures in a New World” by Alan Greenspan. Alan Greenspan shares the story of his life first simply with an eye toward doing justice to the extraordinary amount of history he has experienced and shaped. But his other goal is to draw readers along the same learning curve he followed, so [...]